Advertising Rules Worldwide
South Korea
A. Overview
SECTION A OVERVIEW
Regulation on Unfair Labeling and Advertising (EN)
Enforcement Decree of the Act on Fair Labeling and Advertising (EN)
Personal Information Protection Act (EN)
Act on the Consumer Protection in Elecrtronic Commerce (EN)
Q&A: online advertising in South Korea. Barun Law LLC/ Lex. October 2022
In brief: media law and regulation in South Korea. Bae, Kim & Lee LLC/ Lex. June 2021
Law stated 31 May 2020
Digital Business in South Korea. Practical Law; law stated as at 1st April 2021
The Korea Communications Commission (KCC; EN)
The Korea Fair Trade Commission (KFTC; EN),
The Personal Information Protection Commission (PIPC; EN)
The South Korean Chapter of the International Advertising Association
President: Soon Dong Lee
Email: leesd@ad.co.kr
Executive Director: Seung Jin Choi
Email: sj.choi@ad.co.kr