A. Overview

SECTION A OVERVIEW

 

This database to be developed Q2 2024. Meanwhile: 

 

Japanese Supreme Court Rules on Regulations Against

Unverified Claims in Advertising. Paul Hastings/ Lex July 16, 2024

 

Q&A: protecting privacy and confidentiality in Japan
TMI Associates June 10, 2024

 

Q&A: online advertising in Japan

Anderson Mōri & Tomotsune. September 29, 2023

 

In brief: prohibited and controlled advertising in Japan

Ikeda & Someya March 12, 2024

 

Q&A: misleading advertising practices in Japan
Ikeda & Someya March 12, 2024

 

Affiliate Advertising Regulations and Stealth Marketing Regulations
Midosuji LPC/ Lex. February 1, 2023

 

In brief: prohibited and controlled advertising in Japan

Atsumi & Sakai/ Lex, March 25, 2022

 

Advertising & Marketing in Japan

Atsumi & Sakai/ Lex April 11, 2019

 

Japan’s Unwritten Advertising and Marketing Rules

Chambers, October 2022

 

 

B. Content Rules

C. Channel Rules

1. TV/Radio/VOD

2. Cinema/Press/Outdoor

3. Online Commercial Communications

4. Cookies & OBA

SECTION C: COOKIES AND OBA

 

 

The Personal Information Protection Commission (PPC)

 

5. Emails & SMS

6. Own Websites & SNS

7. Native Advertising

8. Telemarketing

9. Direct Postal Mail

10. Event Sponsorship/ Field Marketing

11. Sales Promotion

D. Advice & Clearance

E. Links

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