This website brings together the rules for multinational marketing communications, starting with nine major European countries and expanding to thirty worldwide. The 'General' rules that apply to all product categories are under the ‘umbrella’ icon, and the specific rules for six of the most regulation-sensitive sectors are under the icons for Food and Soft Drinks, Alcohol, Cars, Cosmetics, Children and Gambling (part). The International rules - the stylised world map icon - apply across borders. The other sectors will happen in due course.
Included are the Self-Regulatory codes in each country, Regulations and Directives from Brussels, corresponding laws from national governments, and/ or relevant ‘stand-alone’ legislation. Rules are set out for Content (what you can or can’t say) and by Channel (where and when you can or can’t say it). Unless specified otherwise in the text, drafts are initially reviewed by national Self-Regulatory Organisations, and updated as required, most recently in March 2020. The primary text is in English. National rules are professionally translated where necessary, and links to the original laws and codes are provided. Any questions or issues, get in touch.