This website brings together the rules for multinational marketing communications. We’ve started with nine major European countries and will expand to thirty worldwide. We show the General rules - under the ‘umbrella’ icon - that apply to all product sectors, and the specific rules for three of the most regulation-sensitive sectors under the icons for Food and Soft Drinks, Alcohol, and Cars. The International rules - the stylised world map icon - apply across borders. The other sectors shown under the icons are in draft and will follow depending on demand.
We include the Self-Regulatory codes in each country, Regulations and Directives from Brussels, corresponding laws from national governments, or relevant ‘stand-alone’ legislation. Rules are set out for Content (what you can or can’t say) and by Channel (where and when you can or can’t say it). Unless specified otherwise in the text, drafts are reviewed by national Self-Regulatory Organisations, and all content is updated regularly.
The primary text is in English. National rules are professionally translated where necessary, and we include links to the original laws and codes. We try to present this work as simply as possible, but the rules are the rules - it’s a bit of a jungle out there. WikiRegs cuts a few paths, but let us know if you get lost. When you have registered, just click on the sector and country you want, and running an international brand should become just a little bit easier.